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Email Delivery Course

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How to avoid being marked as Junk Email

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1. Make sure your sending domain is properly set up: Ensure that you have a properly configured sending domain with a valid SPF and DKIM record. This helps to authenticate your emails and increase their deliverability.

2. Avoid using words that trigger spam filters: Spam filters are programmed to look for specific keywords and phrases that are commonly used in spam messages. Avoid using words such as “free,” “earn money,” “earn cash,” and others that are commonly associated with spam.

3. Provide a clear opt-in: Make sure that recipients have explicitly opted-in to receive emails from you. This can be done through a sign-up form on your website, or through a double opt-in process where the recipient must confirm their subscription via email.

4. Keep your list clean: Regularly clean your email list by removing inactive subscribers and bounced email addresses. This helps to maintain a high level of engagement among your subscribers, and reduces the risk of your emails being marked as spam.

5. Use a reputable email service provider: Utilizing a reputable email service provider (ESP) can greatly improve your deliverability. ESPs have the tools and infrastructure to ensure that your emails reach the inbox, and they often monitor spam filters to keep your emails from being marked as spam.

6. Make sure your subject line is clear and concise: The subject line is one of the first things a recipient sees when they receive an email, so make sure it is clear and concise. Avoid using excessive punctuation or all caps, and make sure the subject line accurately reflects the content of the email.

7. Keep your content relevant: Make sure your content is relevant and valuable to your subscribers. Avoid sending too many emails, or sending emails that are not relevant to your subscribers’ interests.

8. Use a plain text format: Many spam filters are triggered by HTML emails that contain images, links, and other formatting. To avoid triggering these filters, consider using a plain text format for your emails.

9. Avoid using attachments: Attachments can be a red flag for spam filters, as they are often used to spread malware. If you must include an attachment, make sure it is necessary and relevant to the content of the email.

10. Monitor your sending reputation: Your sending reputation is a critical factor in determining whether your emails will end up in the inbox or the spam folder. Regularly monitor your sending reputation, and take steps to improve it if necessary.

By following these best practices, you can help ensure that your emails are delivered to the inbox and not the spam folder. Of course, no single method is foolproof, so it is important to continually monitor your email deliverability and adjust your strategy as needed.

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